Cookie Policy

1. What are cookies

Cookies are small text files that websites can store on the device used by the user while browsing.

Cookies allow, for example, to:

• keep a session active;
• store the products added to the cart;
• allow access to restricted areas;
• remember some preferences;
• protect the site from fraudulent use;
• collect statistical information;
• measure the effectiveness of promotional activities.

In addition to cookies, technologies with similar functions can be used, such as:

• pixels;
• tags;
• online identifiers;
• local browser storage;
• data measurement;
• technologies integrated into e-commerce platforms.

In this policy the term “cookie” may also be used to indicate such similar technologies, when appropriate.

2. First-party cookies and third-party cookies

Cookies can be:

First-party cookies

They are set directly by the domain www.guestside.it or by the systems used to operate the online store.

Third-party cookies parties

They are set up or managed by parties other than the Data Controller through services integrated into the site.

Third parties may process the information collected in accordance with their own privacy notices and, depending on the activities carried out, may act as data processors or independent data controllers.

3. Categories of cookies used

3.1. Necessary cookies

Necessary cookies allow the site to function correctly and provide the services requested by the user.

They can be used to:

• allow navigation;
• keep the session active;
• store the contents of the cart;
• manage the checkout;
• allow access to the account;
• remember your choices relating to privacy;
• protect the site and prevent activity fraudulent;
• distribute the contents correctly;
• ensure security and technical stability;
• process user requests.

These tools are used without prior consent when they are strictly necessary for the transmission of a communication or the provision of a service expressly requested by the user.

Necessary cookies cannot be deactivated via the preferences panel, since their deactivation could prevent the correct functioning of the site, the cart, the account or the checkout.

The user can however change the settings of their browser. Blocking necessary cookies may compromise the functioning of some features.

3.2. Preference cookies

Preference cookies allow us to remember some choices made by the user, such as:

• language;
• Country or geographical area;
• currency;
• display settings;
• other preferences relating to the browsing experience.

When these tools are not strictly necessary for the provision of a function requested by the user, they are used exclusively on the basis of consent.

3.3. Analytical and measurement cookies

Cookies and analytical tools allow us to collect information relating to the use of the site, for example:

• number of visits;
• pages viewed;
• duration of sessions;
• mode of navigation;
• interactions with products and content;
• technical performance;
• general traffic origin;
• use of the store features.

This information is used for:

• elaborate statistics;
• understand how the site is used;
• identify technical problems;
• improve content, performance and services;
• evaluate the effectiveness of commercial activities.

The tools analytical tools are used without consent exclusively when all the conditions required by law for the equivalence with technical tools are met.

In other cases they are activated exclusively after the user's consent.

GuestSide may use, subject to consent when requested, tools such as Google Analytics 4 and the statistical functions made available by Shopify.

3.4. Marketing and advertising cookies

Cookies and marketing tools can be used to:

• measure the effectiveness of advertising campaigns;
• attribute visits, interactions or purchases to specific campaigns;
• show relevant content or commercial communications;
• limit the repetition of ads;
• create audiences or segments;
• personalize promotional activities;
• measure conversions and commercial results.

These tools are activated exclusively after the user's consent, when required by law.

Lack of consent does not prevent the use of the essential functions of the online store.

4. Tools and providers used

The services actually used may vary over time depending on:

• the Shopify configurations;
• the applications installed;
• the active functions;
• the payment services available;
• of the configured analysis and marketing tools.

GuestSide may use the following services.

Shopify

Supplier: Shopify International Limited and companies belonging to the group Shopify.

Possible purposes:

• store operation;
• security;
• session management;
• cart;
• checkout;
• customer account;
• preference management;
• statistics;
• personalization;
• marketing, when activated and allowed.

Shopify may use different cookies and technologies depending on the functions actually enabled.

Some Shopify tools are strictly necessary for the operation of the store, while further analysis, personalization or marketing functions are managed based on the preferences expressed by the user.

Google Analytics 4

Provider: Google.

Category: Analysis and measurement.

Possible purposes:

• processing of statistics;
• measurement of visits;
• analysis of site usage;
• measurement of interactions and conversions;
• improvement of performance and browsing experience.

Google Analytics is activated exclusively in accordance with the preferences expressed by the user and the configurations adopted by the Data Controller.

Google Tag Manager

Supplier: Google.

Google Tag Manager is a system used to manage and distribute tags and technical tools within the site.

Google Tag Manager does not independently determine the purposes of the loaded tools. The processing methods depend on the tags and services configured through the system.

Unnecessary tools managed through Google Tag Manager are activated exclusively in accordance with the preferences expressed by the user.

Google Ads

Provider: Google.

Google Ads may be used to measure conversions, attribute visits and purchases to advertising campaigns, create audiences and display relevant advertisements.

Non-essential Google Ads tags and cookies are activated only after the user has given consent and in accordance with their preferences.

Meta Pixel

Provider: Meta Platforms Ireland Limited and Meta group companies.

Meta Pixel may be used to measure conversions, attribute visits and purchases to campaigns, create audiences and assess the effectiveness of advertisements shown on Meta platforms.

Meta Pixel is activated only after the user has given consent and in accordance with their preferences.

Nexi XPay

Supplier: Nexi.

Nexi XPay is used for the management of electronic payments.

During payment the user can be directed to an environment managed by the service provider.

Nexi may use cookies and technologies necessary for:

• the security of the transaction;
• authentication;
• fraud prevention;
• payment processing.

Any tools used directly in the environments managed by Nexi are also governed by the information provided by the relevant supplier.

PayPal

Provider: PayPal.

PayPal may be used for payment processing.

You may be redirected to pages or environments operated by PayPal.

PayPal may use cookies and technologies for:

• authentication;
• transaction management;
• security;
• prevention of fraud;
• compliance with regulatory obligations.

The tools used in the PayPal environments are also governed by the information of the relevant supplier.

5. Updated list of cookies and third parties

The list of cookies and tools actually used may vary depending on:

• the platform settings;
• the features used;
• the applications installed;
• of supplier updates;
• of the preferences expressed by the user;
• of the page visited;
• of the country from which access is made.

The updated list of categories and active third parties is made available through the panel “Cookie preferences” and, when necessary, in the information published on this page.

The Data Controller periodically checks the technologies and third parties used and updates this information in case of significant changes.

6. Management of consent

When required by applicable law, upon first access the site shows a banner through which the user can:

• accept all cookies and optional tools;
• reject cookies and non-necessary tools;
• select the individual categories;
• access further information.

Unnecessary categories are deactivated by default until a valid choice is made.

Failure to select optional cookies does not prevent the use of the essential functions of the site.

Closing the banner without acceptance keeps them active. only the necessary settings, when this option is provided by the interface shown.

The preferences expressed are recorded through the tools made available by Shopify.

Consent is optional and can be revoked or modified at any time without prejudice to the lawfulness of the processing carried out before the revocation.

7. Changing and revoking preferences

The user can change their choices at any time using the link:

Cookie preferences

available in the footer of the site.

Through the panel it is possible to:

• check the available categories;
• modify the authorizations;
• revoke a previously expressed consent;
• subsequently give a previously denied consent.

The new preferences replace those expressed previously.

Revoking consent does not prevent the use of strictly necessary cookies.

8. Management of cookies via the browser

The user can also view, delete or block cookies via the settings of the browser used.

The methods may vary based on the browser and device.

The general deactivation of cookies via the browser may compromise:

• the functioning of the cart;
• account management;
• checkout;
• storing preferences;
• other essential functions.

Deleting cookies from your device may result in the loss of previously stored preferences and the new display of the banner.

9. International transfers

Some technology providers used by the site may process data in countries outside the European Economic Area.

Any transfers are carried out in compliance with applicable legislation and, depending on the case, through:

• adequacy decisions;
• contractual clauses standard;
• further guarantees recognized by law.

Further information is available in the Privacy Policy and in the privacy notices of the respective providers.

10. Rights of the data subject

The user may exercise the rights recognized by the legislation on the protection of personal data, in the cases and within the limits applicable, including:

• access;
• rectification;
• cancellation;
• limitation;
• opposition;
• portability;
• withdrawal of consent;
• complaint to the competent supervisory authority.

Complete information is available in the Privacy Policy.

11. Contacts

The data controller is:

J.F. Amonn S.r.l. – J.F. Amonn G.m.b.H.
Via Sebastian Altmann, 12
39100 Bolzano (BZ), Italy

E-mail: info@guestside.it
Telephone: +39 045 6083311

For requests relating to the protection of personal data, the use of cookies or the exercise of rights, you can use the contact details above indicated.

12. Updates

This Cookie Policy may be modified following:

• regulatory updates;
• technical changes;
• introduction or removal of services;
• installation or modification of applications;
• changes in Shopify configurations;
• changes in the technologies used.

The updated version is published on this page.